Ethnic Advertising

When you are dealing with different cultures there are things that don't mean the same thing or don't have the same value across the board. For this advertising it hits a group and a type of product that means quite a bit to me as I shall explain. For black women hair is very important, when I was little growing up my mum use to tell me that my hair is my crown. Sometimes I can spend at least 300 or more dollars getting my hair done, I have a never ending amount of hair products for different things. I have the best hair straighteners on the market, and no amount of logic on how I should spend thing much money on my hair shall stop me from doing it because it is a cultural thing. That's the kind of things people have to thing about when advertising to Ethnic groups that are not their own. Knowing a market like this is everything, because it would be easy to miss the mark or importance.