Promotional Merchandise

Ads don't just come in video and print formats there are many different ways to reach your targets. Based the five P's which is Product, Place, Promotion, People, and Price. Promotional Merchandise hits three of the P's with Product, Promotion and Place. Most promotional merchandise is either sold with an item as a bonus or given out for free after someone has experienced some Experiential Marketing. This is really smart because it is a soft reminder of the product or company every time you use said item. I saw this in Cineplex last weekend when as I stood in line for popcorn and three little children were pestering their parents behind me to be able to get the popcorn combo that came with the new surf plushie, in promotion of their new movie coming out. I forgot to take a picture but please enjoy this movie poster instead.

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