Location, Location, Location

Location matters just as much in advertising as it does. While on Yonge Street Toronto I stumbled upon this lil gem of an ad.

Insides a St. Louise Bar and Grill. When you press the toilet paper at the bottom it plays MUSIC for when you go pee. I personally thought this ad was amazing and simply GENIUS. They placed an ad where it would obviously be notice, had a beyond entertaining call to action and if a person is in St. Louise for a long time they would probably see it and use it more than once.

#photo #cashmere #toiletpaper