Results of a Great Insight.

I think I just love this ad because of Paris Hilton, who is by far my favourite pointless celebrity. Everything about her makes me smile just like this commercial. Also because I really feel like they hit the insight head on in this commercial. People are more and more concerned about the environment and their product doesn't use any wasted plastic that ends up in landfills. They wanted to create more awareness for their product, they targeted a new group of people they have never targeted in any of their ads before and they made it funny.

#video